Make up Forever


Approach showed its support for Make Up For Ever at the Cavalera catwalk, in April. The event brought the brand closer to the universe of fashion and strengthened its relationship with top make-up artist Robert Estevão and his team. The models were made up exclusively using Make Up For Ever products and the backstage coverage, conducted by the Approach team, generated brand mentions on Instagram from Ella, Cosmopolitan, UOL and Bazaar, as well as posts on the stylists' pages.