Our 20 years of experience are a testament to our ability to adapt to the ever-changing times. Always committed to delivering the best to each client, we develop content and communication projects strategically, using tactics that involve everything from press office advice to engaged communication, contemplating design, audiovisual, digital, advertising, and public relations.

We want to be better every day, with people and the planet. We are ethical by nature, and so we inspire the market to follow this path.

 
 

Approach is BBN Brazil

We are partners and representatives of BBN International in Brazil. With 19 agencies in countries around the world, BBN allows the exchange of experiences between specialists in corporate communication, PR, content and social media for B2B and B2B2C brands.

To guide the processes involved in customers approach – homogeneously, within the network, and around the world – BBN has created the Navigator, a genuinely integrated B2B marketing toolset. With our methodology aligned with the best practices in the global market, we have achieved increasingly exciting results for our multinational clients.

In 2019, Approach and five other partner agencies from the United States, Canada, Mexico, and South America gathered to create a regional group to create action plans in the region. BBN Americas strategically optimizes workflow, bringing together the expertise of each member agency to serve companies and brands in the area in a complete manner.

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Approach is…

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Global Compact Network Brazil

We aim at using communication as an instrument of economic, socio-environmental and cultural impact. That is why we are signatories of the United Nations Global Compact, an initiative created by the UN that engages the business community in actions designed to achieve the Sustainable Development Goals.

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Approach Portugal

We have crossed borders and maintain an international presence. Brazilians are looking for a new life, and career opportunities in Portugal. Approach can help Portuguese brands, organizations, and companies to connect with this public. We know how to talk to them.

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CEBDS

Somos a única agência de comunicação do Brasil associada ao CEBDS – Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável. No Conselho, ao lado de grandes empresas de diversos setores, temos a importante missão de debater e impulsionar boas práticas relacionadas a comunicação e sustentabilidade.


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Business Partners

BETH GARCIA   Founder of Approach, she is responsible for identifying national and international partners, leads luxury brand projects and keeps the boutique service philosophy alive in a big agency.

BETH GARCIA

Founder of Approach, she is responsible for identifying national and international partners, leads luxury brand projects and keeps the boutique service philosophy alive in a big agency.

GERMANA COSTA MOURA   Responsible for our Business team, she develops customized solutions for each industry. She works with industries and organizations of all sizes, implementing communication and sustainability strategies, as well as preventing and managing brand image crises.

GERMANA COSTA MOURA

Responsible for our Business team, she develops customized solutions for each industry. She works with industries and organizations of all sizes, implementing communication and sustainability strategies, as well as preventing and managing brand image crises.

SERGIO PUGLIESE   Winner of two Esso awards, he promotes strong synergy between clients, runs our work in Sports and Health, and tells our story ahead of major content and social responsibility projects

SERGIO PUGLIESE

Winner of two Esso awards, he promotes strong synergy between clients, runs our work in Sports and Health, and tells our story ahead of major content and social responsibility projects


Partners

CRISIS AND REPUTATION    Crisis Management Network (CMN) brings together experts from Europe, Latin America and Australia who can help brands and companies prepare for and manage reputational risks and crises.

CRISIS AND REPUTATION

Crisis Management Network (CMN) brings together experts from Europe, Latin America and Australia who can help brands and companies prepare for and manage reputational risks and crises.

GOVERNMENT     RELATIONS    Approach maintains a partnership with Prospectiva; an international intelligence consultancy focused on political scenarios. Approach's work, focused on content production and stakeholder engagement strategy, is complementary to that of Prospectiva, which conducts analyzes in the public sector seeking to anticipate risks and identify market opportunities.

GOVERNMENT RELATIONS

Approach maintains a partnership with Prospectiva; an international intelligence consultancy focused on political scenarios. Approach's work, focused on content production and stakeholder engagement strategy, is complementary to that of Prospectiva, which conducts analyzes in the public sector seeking to anticipate risks and identify market opportunities.

BRAZILIAN BUSINESS COMMUNICATION NETWORK    The Brazilian Business Communication Network, present in 15 Brazilian states, adopts a methodology that enables the implementation of a communication plan that covers the entire country.

BRAZILIAN BUSINESS COMMUNICATION NETWORK

The Brazilian Business Communication Network, present in 15 Brazilian states, adopts a methodology that enables the implementation of a communication plan that covers the entire country.

BEAUTY, LUXURY, AND THE CONSUMERS    Sermo Communications is a network of global market intelligence and creation of local communication campaigns focused on the beauty, luxury and consumer markets.

BEAUTY, LUXURY, AND THE CONSUMERS

Sermo Communications is a network of global market intelligence and creation of local communication campaigns focused on the beauty, luxury and consumer markets.