SOCIAL NETWORKS PLANNING, GENERATION AND CONTENT MANAGEMENT
Planning and content strategies for brands and organizations profiles. We work from the construction of public personas and editorials to the alignment of differentiated content for all channels. Digital media management relies on a multidisciplinary team composed of advertising agents, designers, web writers, audiovisual content producers, and metrics experts.
BOOSTING MEDIA PLANS, ADWORDS AND DISPLAYS (GOOGLE)
Publications boosted on social networks, and ads on Google are essential tools in generating traffic and increasing conversions. We map out the distribution strategy, handle budget management, create the publications (with text, videos, and design), and monitor campaign performance to optimize KPI rates, defined according to the objectives of the brand.
Purchasing ad space to distribute proprietary content to different segments is one of the choices to build favorable opinion toward the business. We plan and develop contents that are in tune with society’s strategic causes, its institutional values and purposes, and with its public.
Creating strategic content to build relationships with potential customers, attract them to the company's website and drive them to act – making a purchase, a recommendation, a search on the site, etc. Content such as e-mail marketing, e-books, and infographics are some of the tools used to attract the interest of Internet users, generate registrations and visits.
PERFORMANCE AND DATA ANALYSIS
Metrics monitoring of branded channels in social networks, to guide communication strategies. From the client's goals, the indicators (KPIs) to be followed in monthly reports are defined, with presentation and analysis of the primary data, which make it possible to evaluate the performance of brand profiles in social networks.
MONITORING AND CLIPPING
Monitoring mentions of the brand or terms of interest in publications, main networks, and the news. The most relevant data are organized into monthly reports with qualitative analysis, which help identify and prevent crises, as well as provide information to draw up strategies that contemplate the brand's image and positioning.
This method was developed exclusively by Approach. It enables us to establish the media return of publications made by influencers on social media. Our clients have access to real results, being able to reassess their action planning and selection of influencers.
ACTIVATION OF INFLUENCERS
We identify opportunities for activation using actions involving relationship or sponsored content in different segments – generating brand recognition and broadening the dialogue with qualified audiences. To achieve this goal the work consists of the creation and analysis of actions carried out in partnership with influencers.
From writing the script to the final edited video, we deliver content focused on customer strategy and the audience in a light, dynamic, and creative way. Among the products are web series, institutional films and animated videos, always joining brand communication strategy with storytelling.
CREATION OF CAMPAIGNS
Actions with pre-defined content, strategy and planning to disseminate, prepare, guide and mobilize audiences on a given subject. We gather the information; define essential project items such as objectives, target audience, concept, approach; and delineate the phases of the campaign.
SITES AND APPLICATIONS
Creation or review of content for institutional messages alignment, complete evaluation of site structure to identify optimization and SEO opportunities, highlighting strategic keywords; creation of design based on user experience studies and information architecture to improve navigability and stimulate contact generation.
We follow market changes and innovations, always ready to suggest new tools and products that are in tune with the business of each brand or product. We keep in mind the most relevant themes at each moment, adapting to each format and suggesting the best way to take advantage of the contents in the different channels of each brand/product.