EXPERIENCES IN THE CIDADE DO ROCK - SPONSORS AND SUPPORTERS
Sponsors’ Stand with Brand Experience actions
1. MUNDO STAGE SIDE STANDS:
Multishow, Ford, Natura, Heinekein, Doritos, and Itaú, Globoplay, and Sky.
2. ROCK DISTRICT STANDS:
Flix Media, Submarino, and Government of Portugal.
3. ROCK DISTRICT SHOPS:
Estácio, Pró-Medula, School of Rock, and State Government.
4. ROCK STREET SHOPS:
Movida, Coca-Cola, Itaú, LPO, Chilli Beans, Prevent Senior, and Subsvisa.
Activation 1: Exclusive space for the public to enjoy the special coffee 3 Corações Rituais.
Activation 2: Casa Rituais - Special Coffees: An immersion in the world of coffee! In this space you will get to know the production of handmade coffee, roasted and ground on the spot, and taste 3 Corações Rituais - Special Coffees in different methods of preparation. Come visit, the coffee is on us!
Activation 3: #NaBatidaPerfeita: An immersion in the world of coffee! In this space you will know the whole coffee production process, from bean to cup. In addition, the space features a coffee-based drink menu, including the refreshing Nitro Cold Brew.
ALL – Accor Live Limitless
Instagrammable environment for people to have fun with the upside down concept, and also to post their photos on social networks, a space for a break and to recharge the batteries, literally.
Installation 1: Inspired by Asian origami and clippings, the environment changes color, eliciting different sensations. In the central area, there will be a curtain of hearts, where the consumer can share the “love”, this is a message that will create a connection with the Chapel, which they also sign.
Installation 2: The installation features glasses-shaped sculptures that reference the most famous spot on Route 66 - Cadillac Ranch. Each pair of glasses is customized with a unique artwork inspired by the musicians who made history on the Festival stage and also had exclusive collections developed by Chilli Beans.
Colcci awaits you with a unique space for you to customize your jeans. Choose a favorite piece from the Laundry, No Gender or Ecosoul lines and get ready to experience unforgettable moments with the Eu Q Fiz project. Colcci. The official jeans of Rock in Rio.
Colgate Plax Ice Fusion
The perfect formula for you to make extraordinary connections at the world’s largest music festival. Visit the booth and try it. Follow @colgateplaxbr on Instagram to be even more connected. Check it out!
DORITOS® believes that nothing is BOLDER than being yourself. We want to use the opportunity of being in the largest music festival in the world to give even more visibility to the LGBTQI+ cause, making society increasingly more inclusive and plural. Our invitation to this year’s edition is for you to come #coloRiR the festival with us!
We deliver you the best of Rock! Be transported into the music world inside video sets through 3D scanning. Come visit us and find out how you can win a miniature of yourself! Enjoy and send your treats from RIR to Brazil and the World in our store.
Espaço Primeira Classe
Rock in Rio Official Transportation departs from 17 boarding points directly to the Cidade do Rock, enhancing your experience at the festival. A space worthy of a rock star, with an exclusive entrance to Rock in Rio and more.
Sancta Maggiore Relaxing Space
The Santa Maggiore hospital network, in addition to being the official provider of medical services to Rock in Rio, also built a relaxing space on Rock Street with beanbags and massage chairs to recharge your energy and cell phone battery during the festival.
Ford comes as Rock In Rio’s official automaker to show the public its new positioning. This new, more plural, close and vibrant Ford presents a space that will connect everyone through music.
A maze that proves that all roads lead to rock. People will walk the path and eventually find a stage to simulate stage diving and, for those who love to strike a pose, a fan to hype up your pictures.
Activation 1: Boombox Itaú: Nothing better than being welcomed with a lot of music, photos and the best gift of the festival, right? Boombox opens a cycle of incredible experiences that will make this festival unforgettable.
Activation 2: Itaú Stand: Music brings people together. The arena worthy of a spectacle will have a stage which will host great attractions. Shows, content and a lot of diversity offer a unique experience with incredible moments.
Activation 3: Itaú - ATM: Forgot to get money and don't want to be using your card all the time at the festival? No worries, ATMs will be available. And you can still take amazing pictures in the space.
Sells the exclusive Rock in Rio collection with items such as men’s, women’s and children’s t-shirts (from S to plus size); and accessories like caps and gym sacks. The store has a thematic decoration which will change according to the characteristics of the daily attractions at Mundo Stage.
Activation 1: Movida Stars: Dance activation for the audience to dance on top of a piano with on screen instructions. The songs will be related to the festival’s playlist of the day.
Activation 2: Movida Connect: Instagrammable activation with photo printing and customized Movida mobile chargers.
This year’s 3-story Multishow Space features the traditional Glass Studio for influencers, a rooftop for guests and a play floor open to the public. The “Vinyl Record” will test the participants’ musical knowledge and aim in a battle of fun.
Prevent Senior has prepared amazing experiences for music lovers. Those who visit the Prevent Senior sets on Rock Street will play escape games and bring home a photo souvenir and a personalized gift.
Prudential, Rock in Rio’s official insurer, brings an unprecedented experience to the festival. Climb our rock wall, take a photo at the top of the rock and slide down on a super toboggan. If you complete the track you will receive a video to share and a cool gift!
Rock in Rio Mix Studio brings the radio experience to the Cidade do Rock! A complete working radio, with announcers, interviews with the artists, everything live! Follow the Mix that’s happening at the heart of the event.
School of Rock
As we say here, the stage is the best teacher! So how about making music in Rock in Rio with the School of Rock, the largest network of music schools in the world? Come visit our space and have the experience of a Rockstar!
A kiosk to guide and support the audience with information about show times, entrance/exit gates or specific points of the event that are of interest to visitors.
Discover the SKY Play content diversity and interact! At SKY PLAY ROCK you will have the chance to enter the set of movies playing on SKY PLAY and also win giveaways. Come and visit us!
Chew and Relax: At Trident’s stand you have the opportunity to unlock your relax mode! With a variety of interactive photo booths and exclusive prizes, you can also check out the brand’s filters for the Festival. In addition, you have the opportunity to set up your own photo booth and take the best picture of Rock in Rio. Scan and relax!
Just like the content platform, Globoplay space will offer a lot of thrills! Virtual reality glasses will take the participants to Mundo Stage, side by side with their favorite artist. At Garra Humana, the participants will have fun trying to catch gifts from a pool full of surprises. Come!