PRESS

STRATEGY AND PRESS OFFICES

We have a team of experienced advisors in different segments, who will establish, monitor and maintain the relationship with the media and influencers, developing proactive and effective strategies to raise the client's brand perception among the press and the general public.

CRISIS PREVENTION AND MANAGEMENT

Communication with a focus on reducing impacts to the institutional image in the face of critical scenarios. Training of spokespersons, risk mapping and interpretation of scenarios, preparation of crisis manuals, support to the client in the creation of a crisis committee, management of the interface with the press and support in public hearings are among the services we provide. We believe every company or organization must map out its risks and train its spokespeople and teams to manage and mitigate them.

PR WITH INFLUENCERS

Working with influencers is an opportunity to add credibility, stimulate experiences, and establish dialogues between the brand and the consumer. Through service and entertainment content, a charismatic and trusting relationship is created with influencers and their followers, gaining visibility online.

MEDIA TRAINING AND AUDIENCE SIMULATIONS

We seek to prepare spokespersons for the relationship with the press and influencers. Through media training carried out individually or in small groups, we hold Q&A sessions and practical exercises simulating favorable situations, significant events, and responses to crises. Training is customized for each company with variations in formats, depending on their need. We also conduct specific training for public hearings and similar situations.

KPIs, METRICS, CLIPPING

Periodic reports with clippings from TV, radio, newspaper, and news portals on the internet, which compile news stories of specific interest to the client. It is then possible to point out the themes that have generated the most visibility for the brand in the media, the number of mentions, from which regions of the country they came from, and the volume of the audience reached.