All data collected from a single year.

billion in media return
0
mil releases
0
mil insertions in spontaneous media
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mil posts
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million printed materials
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reports and more than 2 mil pages of ESG content
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GROUP BRANDS

Logotipo Approach Comunicação

Approach Comunicação

Since its founding 25 years ago, Approach Comunicação has been taking care of the reputations of clients operating in different segments, with the mission of making the brands more relevant and maximizing their results. More than 250 employees work cross-sectionally, combining their expertise to deliver the best strategies and performance for more than 150 active clients.

Logotipo Jor - Jornada Seekers

Jor - Journey Seekers

JOR is a full service, independent advertising agency, created to meet any kind of challenge that may arise along the consumer’s journey. From start to finish. From online to real life. Grounded in its concept of “Journey Seekers”, the agency constantly aims to deliver innovative solutions that the world wants and the brand needs.

Logotipo Approach Content - Marketing de Influência

Approach Content - Influence Marketing

A CONTENT usa o poder da influência para entrar em conversas e construir narrativas multimídias que atraem, engajam e fortalecem universos de marca. Somos a primeira agência do país a entregar conteúdo e relacionamento relevante para grandes companhias.

Logotipo Juntos - Sustentabilidade

Juntos - Sustainability

JUNTOS blends expertise in ESG with strategic creativity to meet the challenges of the modern world, as well as the demands of society to bring about positive transformation. A signatory to the UN’s Global Compact and a member of the CEBDS, JUNTOS drives organizations and connects brands to regions with impact. By doing so, it delivers values and objectives in the form of campaigns, sustainability and materiality reports, and social initiatives.

Logotipo Approach Direta - Comunicação Interna

Approach Direta - Internal Communication

Specializing in Internal Communication, Employer Branding and Organizational Culture, DIRETA.COM designs communication materials that build bridges between companies and their clients.

Logotipo Approach Tools - Audiovisual

Approach Tools - Audiovisual

TOOLS is a digital toolbox offering audiovisual options for an environment without borders: from videos to audio products, we provide the key components for strengthening communication on all platforms.

Logotipo Approach Data - Reports & Insights

Approach Data - Reports & Insights

Data offers support to all the other brands, providing valuable information through the analysis of BI, metrics and intelligence. All this comes with the flexibility and intensity necessary for quality delivery, since data are one of the determining factors in ensuring that every project is successful.

APPROACH GROUP

Welcome! We are an ecosystem of integrated, connected and interactive solutions.

assessoria de imprensa

PRESS CONSULTANCY

RELATIONS WITH THE TRADITIONAL AND 4.O PRESS, CRISIS PREVENTION, MANAGEMENT AND GUIDANCE, MEDIA TRAINING, RISK MATRIX, PRESS AND INFLUENCER RELATIONS, CLIPPINGS, KPIs AND METRICS.

digital

DIGITAL

DIAGNOSIS, MANAGEMENT AND PLANNING, INBOUND MARKETING, MONITORING AND SEO, CREATION AND DEVELOPMENT OF SITES AND CONTENT PLATFORMS, E-MAIL MARKETING, AUDIOVISUAL PRODUCTION, SOCIAL MEDIA MANAGEMENT AND PLANNING, PERFORMANCE MEDIA, AND CONVERSION.

publicidade

ADVERTISING

CREATION, PUBLICITY, MEDIA STRATEGY, BRANDED CONTENT, GRAPHIC PRODUCTION, ACTION WITH INFLUENCERS, STRATEGIC PLANNING, EVENT PRODUCTION, DIGITAL CAMPAIGNS, CAMPAIGN CREATION.

reputacao

REPUTATION

COMMUNICATION FOR CAUSES, PROMOTION OF DIVERSITY, SUSTAINABILITY AND GRI REPORTS, RELATIONS WITH STAKEHOLDERS AND ADVOCACY, COMMUNICATION FOR ENVIRONMENTAL LICENSING, CERTIFICATIONS, AND CONSULTANCY IN ESG STRATEGY.

OUR CREATORS

Beth Garcia Approach

Beth Garcia CEO

The Founder of Approach, Beth is responsible for developing domestic and international partnerships, new products and projects for the consumer area, whilst keeping alive the philosophy of a boutique service in a large agency.

Germana Costa Approach

Germana Costa Partner-Director

Responsible for corporate and customized solutions, Germana visits businesses and organizations of all sizes, implementing strategies for communication, crisis management and sustainability.

Sérgio Pugliese Approach

Sérgio Pugliese Advisory Counselor

Sérgio is a specialist in Crisis Management, Image Consultation, Social Responsibility and Communication for Causes projects. He worked in newsrooms for 15 years and has won two Esso awards.

Paulo Castro Approach

Paulo Castro JOR Partner

An advertising executive with more than 30 years of experience, Paulo has worked for the leading domestic and international brands in Brazil and overseas. Many times elected Advertising Professional of the Year, his curriculum includes many of the most important awards in Brazil and around the world. A specialist in branding, he graduated in Innovation, Leadership and Digital Marketing from Colombia University.

Beth Garcia Approach

Tatiana Coura Partner-Director

A journalist with 25 years of experience, Tatiana has been a member of many leading newsrooms, having worked on corporate communication for a number of large brands and the biggest developers in the Brazilian real-estate market. She is a specialist in crisis management and prevention. She has coordinated more than 100 training sessions for the executives of large corporations and leads the operations of the Approach offices in RJ and SP.

And more than 250 employees across the group.

We drive stories worth telling.

We always find the best way of creating impact for businesses, consumers and society.

RECENT NEWS

SUCCESS CASES

FAQ

Questions? Check out our frequently asked questions!

Approach is a full-service agency which, by means of the group’s different brands, offers a range of services to meet the different demands of ‘360° communication’. This involves press consultation, media training, crisis management and prevention, social media management, digital content and strategies, online and offline advertising campaigns, branding actions, branded content, inbound marketing, influencer marketing actions, audiovisual production, performance and data, internal communication, employer branding, as well as consultation on organizational culture and ESG strategies. Would you like to know more? Feel free to contact us!
To engage any of the services offered by the Approach Group, simply contact us by clicking on the link below, or send an email to comercial@approach.com.br with a brief description of your needs. Would you like to know more? Feel free to contact us!
Yes. Approach is able to develop actions drawing upon its expertise in internal communication and employer branding, whilst it is also a benchmark in the market for building brand reputations, thereby offering the possibility of integrated communication that involves press consultation, digital actions, advertising, and other tools. Would you like to know more? Feel free to contact us!
The Approach Group includes brands that are all fully prepared to meet all types of communication demands. Jor Seekers is responsible for advertising actions, whilst Tools works with audiovisual production. Both operate in an integrated manner, creating efficient communication options. Would you like to know more? Feel free to contact us!
The Approach Group has an active portfolio of 150 clients, including such prestigious companies as Toyota, Banco do Brasil, Ambev, Votorantim, the Globo Group and White Martins. With 25 years of solid experience in the market, the group has developed an impressive portfolio of more than three thousand brands. The group designs a communication strategy to address the specific challenges of each client’s business. Would you like to know more? Feel free to contact us!