RELATIONS WITH THE TRADITIONAL AND 4.O PRESS, CRISIS PREVENTION, MANAGEMENT AND GUIDANCE, MEDIA TRAINING, RISK MATRIX, PRESS AND INFLUENCER RELATIONS, CLIPPINGS, KPIs AND METRICS.
DIAGNOSIS, MANAGEMENT AND PLANNING, INBOUND MARKETING, MONITORING AND SEO, CREATION AND DEVELOPMENT OF SITES AND CONTENT PLATFORMS, E-MAIL MARKETING, AUDIOVISUAL PRODUCTION, SOCIAL MEDIA MANAGEMENT AND PLANNING, PERFORMANCE MEDIA, AND CONVERSION.
CREATION, PUBLICITY, MEDIA STRATEGY, BRANDED CONTENT, GRAPHIC PRODUCTION, ACTION WITH INFLUENCERS, STRATEGIC PLANNING, EVENT PRODUCTION, DIGITAL CAMPAIGNS, CAMPAIGN CREATION.
COMMUNICATION FOR CAUSES, PROMOTION OF DIVERSITY, SUSTAINABILITY AND GRI REPORTS, RELATIONS WITH STAKEHOLDERS AND ADVOCACY, COMMUNICATION FOR ENVIRONMENTAL LICENSING, CERTIFICATIONS, AND CONSULTANCY IN ESG STRATEGY.
The Founder of Approach, Beth is responsible for developing domestic and international partnerships, new products and projects for the consumer area, whilst keeping alive the philosophy of a boutique service in a large agency.
Responsible for corporate and customized solutions, Germana visits businesses and organizations of all sizes, implementing strategies for communication, crisis management and sustainability.
Sérgio is a specialist in Crisis Management, Image Consultation, Social Responsibility and Communication for Causes projects. He worked in newsrooms for 15 years and has won two Esso awards.
An advertising executive with more than 30 years of experience, Paulo has worked for the leading domestic and international brands in Brazil and overseas. Many times elected Advertising Professional of the Year, his curriculum includes many of the most important awards in Brazil and around the world. A specialist in branding, he graduated in Innovation, Leadership and Digital Marketing from Colombia University.
A journalist with 25 years of experience, Tatiana has been a member of many leading newsrooms, having worked on corporate communication for a number of large brands and the biggest developers in the Brazilian real-estate market. She is a specialist in crisis management and prevention. She has coordinated more than 100 training sessions for the executives of large corporations and leads the operations of the Approach offices in RJ and SP.