Influencer Marketing
The right creators. Real conversations. Measurable results.
Content is the group’s agency specialized in influencer marketing. We connect brands to creators and opinion leaders strategically, creatively and measurably — from nano to macro — with multimedia narratives that engage and bring companies closer to people.
Beyond follower counts
Value affinity, authenticity and real connection with the audience.
From brief to ROI
Planning, casting, production, activation and performance analysis.
Approach ecosystem
Influence integrated with PR, digital and data — not a campaign silo.
What we do
Deliverables that move the business
Influence strategy
The role of creators in the brand journey and campaign architecture.
Mapping and casting
Data-driven selection plus human curation from nano to macro.
Campaign management
Briefing, contracts, production, approvals and frictionless go-live.
Content and press kits
Creation, creative shipments and actions that spark organic content.
Activations and events
Creator presence at POS, launches and live experiences.
Monitoring and performance
Reach, engagement, sentiment and business contribution metrics.
How we work
From diagnosis to impact
01
Goal and audience
What the brand needs to move and where the conversation already lives.
02
Casting and narrative
The right creators plus the story each one tells with authenticity.
03
Production and activation
Content, posts, events and coordinated amplification.
04
Results reading
Performance, learnings and recommendations for the next cycle.
What you walk away with
Authentic reach in relevant communities
Co-created content with high retention
Stronger positioning with new audiences
Clear impact and efficiency reporting
Ecosystem
Other arms that connect
Tell us about your challenge
Share the context. We’ll match the right expertise — or the full integrated team.