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PR / Media Relations
We connect brands to media with strategy and credibility. Relevant content, crisis management and reputation in leading outlets.
ReputationMedia relationsCrisis managementVisibilityStrategic content
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Communications with listening, connection and impact.
At Approach, we believe communications must be alive, relevant and human. We listen carefully and connect through integrated solutions designed for real impact — in business, culture and society.
Ecosystem
Our structure is built to add up.
One integrated group: PR, advertising (Jor), sustainability (Juntos), internal communications (Direta), digital, influence (Content), data and Seekers — strategy, creativity and technology working for brands.
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Jor
Advertising
Through Jor — a Grupo Approach company — journeys and experiences from online to real life, 360° campaigns and full service.
360° campaignsBrand experienceApplied creativityConsumer journeyFull service
Discover Jor03
Juntos
Sustainability
ESG and cause-driven communications: reports, materiality, climate and impact. UN Global Compact and CEBDS.
ESGPositive impactReports & materialityPurpose-led brandsGlobal Compact
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Direta
Internal Communications
Through Direta — culture, employer branding and engagement. Strategies that connect companies, employees and communities.
Organizational cultureEmployer brandingInternal engagementCorporate communications
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Digital
Data, content and creativity for digital journeys that create real connections and meaningful results.
Digital strategyData & contentOnline journeyReal connectionsPerformance
Explore Digital06
Content
Influencer Marketing
Creators and multimedia narratives with Content — strategic, creative and measurable influence.
CreatorsBrand positioningMultimedia narrativesEngagementPerformance
Explore Content07
Data
BI, intelligence and insights with depth and speed — from branding to performance.
BIData intelligenceStrategic insightsData-driven decisionsBranding & performance
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Seekers
Seekers
SaaS platform for brand intelligence and operations with AI: SHI, War Room, diagnostics, native PR, creativity at scale, research and CRM — from listening to activation.
Seekers Health IndexWar RoomDiagnosticsNative PRAI creativitySeekersLM
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Brands that make history with us
Every client is unique. We listen carefully before proposing a path. Our work is born from dialogue and built in partnership — for nearly 30 years.
Ali Express, BIC, Aegea, Anglo Gold, Elera, Rock in Rio, MSP Estúdios, Nivea, Eurochem, Supergasbras, Beto Carrero, Bradesco Seguros, White Martins
Want to see how this takes shape in practice?
Explore our case studies and see how we turn listening, connection and purpose into real impact.
Let’s design the right solution
Share your challenge. We’ll connect the group’s expertise — from media relations to ESG, from creativity to data and commercial.