Seekers
Brand intelligence and operations in the age of AI — from diagnosis to activation.
Seekers is the Approach ecosystem’s SaaS platform for marketing, communications, PR and agency teams. Not just CRM or listening: an operating system that unites listening (press, social, SEO and generative-AI brand perception), understanding (diagnostics and scores), decision (War Room and briefings), activation (creativity, PR, influencers, campaigns) and measurement — with the Seekers Health Index (SHI) as the north star of brand health.
SHI — a C-level score
The Seekers Health Index (0–100) aggregates press (IRCC), social, SEO and AIO Brand Perception — how the brand appears in generative AI answers.
Listen → decide → activate
Beyond the funnel: from real-time listening to War Room, from diagnosis to creativity at scale and native PR on one platform.
Agency OS and Brand OS
Agency mode (CRM, funnels, multi-client, influencers, FluxoBase, teams) and brand mode (intelligence, reputation, creativity and diagnostics) in the same product.
What we do
Deliverables that move the business
Intelligence & reputation
Clippings, IRCC, sentiment, AI-analyzed news trends, SHI, AIO Brand Perception, reputation themes and stakeholders.
War Room & crises
Real-time monitoring with terms, contexts, alerts and report generation — brand protection under pressure.
Digital Diagnostics
Deep social and website audits (technical, SEO, performance, security and AI-optimization) in minutes, not weeks.
Native PR & media relations
Press Advisory: outlets, journalists, materials, agendas, public press releases and automatic clipping analysis.
Social, influencers & branded content
Multi-platform metrics, listening, community, creator discovery and management, actions and branded content.
Creativity at scale
Creative Studio, KV/text deployment, brand adherence, Infinite Canvas and agents that keep guidelines consistent at scale.
SeekersLM & research
RAG notebooks with citations, Podcast LM, AI persona focus groups, surveys, SEO and multi-step agentic research.
Operations, CRM & FluxoBase
Campaigns, briefings, full CRM, funnels, email and FluxoBase (projects, pipelines, tasks) — the productivity OS for agencies and brand teams.
How we work
From diagnosis to impact
01
Listen
Press, social, SEO, trends and generative-AI perception enter the same radar.
02
Understand
Diagnostics, SHI, clippings and analysis turn noise into business priority.
03
Decide and activate
War Room, briefings, creative, PR, influencers and campaigns leave the same intelligence base.
04
Measure and protect
Health score, crisis alerts, outcomes and a continuous improvement routine.
What you walk away with
Unified view of brand health (press + social + SEO + AI)
Faster crisis response with integrated War Room and PR
Diagnostics and research that used to take weeks, in short cycles
Consistent creativity and execution with brand guidelines
Agencies and brands running multi-client or in-house on one stack
Ecosystem
Other arms that connect
Tell us about your challenge
Share the context. We’ll match the right expertise — or the full integrated team.